Fractional commercial leadership for founder-led businesses.
Senior experience. Hands-on support.
Without the full-time hire.
Independent thinking.
Hands-on leadership.
Commercial results from businesses I’ve helped grow. A practical understanding of what it takes to move forward.
Annual revenue growth
Rick Shiels MediaDirect brand partnerships
Won and managedRevenue growth at swim!
Through to sale to JD GymsMonthly revenue in 30 days
Find a Golf BreakPartnership experience includes
Neil RichardsonI’m Neil. I help founders build the plan, the reporting and the revenue engine to scale.
When growth still relies on you doing the selling, it’s time to give the commercial side of your business some senior attention. I work alongside you and your team to turn ambition into a plan you can actually deliver.
My focus is founder-led UK businesses with roughly £1m–£15m revenue in leisure, sport, golf, fitness and digital media. Growing businesses that need an experienced commercial leader, a few days a month.
Get the full pictureCommercial leadership in sport, leisure, travel and media. A closer look at the businesses and teams Neil has worked with.
Rick Shiels Media · Group Managing Director
Neil helped grow annual revenue 3.5×, alongside developing brand partnerships with names including Mastercard, Mercedes-Benz, ECCO Golf and Toptracer.
The commercial work behind a founder-led media business: relationships, revenue and a team able to deliver.
Neil’s reflections on his time at RSM
Forward Travel Group · Chief Commercial Officer
Neil led commercial strategy, forecasting and partnerships across a multi-brand sports and golf travel group.
Better visibility across the business, a shared growth plan and a team working towards it. Senior leadership that connects the numbers to the people doing the work.
Read Neil’s team away-day postPhotographs shared by Neil from his time at Rick Shiels Media and Forward Travel Group.
Your business has outgrown its commercial set-up. Here’s what we can put in place.
Commercial strategy tied to your long-term vision, with clear priorities for the next one to three years.
Targets, budgets and a sales forecast to run the business and raise investment by.
Channels, budget and measures linked directly to your pipeline and sales forecast.
Pricing, pipeline and brand partnerships that don’t rely on you making every sale.
KPI scorecards, board packs and CRM dashboards your team keeps using.
A weekly operating rhythm, with a commercial team built and coached to deliver.
Start with a clear, fixed scope. Build the support as your business grows. Choose a starting point to see what’s involved.
A focused review of your pricing, pipeline and numbers. Get a practical 90-day plan, with clear priorities for what to do next.
For founders who want a clear view of where growth is getting stuck.
You don’t need all the answers before we talk. Just a sense of where you want to go.
We talk through your growth plans and where the commercial gaps are. No obligation.
Usually a fixed-price Commercial Health Check, so you see results before committing further.
Ongoing fractional support, then help hiring your full-time leader when you’re ready.
Your next stage of growth starts with a conversation.
Book a free 30-minute call with Neil.